Sam Kwok
Product Designer
UX/UI
Design For Complex Data
Education
Bernard M. Baruch College
2010-2014
Bachelor’s in Business Communication
Areas of Expertise
Technical Proficiencies
o UX/UI Design, UX Writing
o UX Strategy, UX Research
o Information Architecture
o Wireframing, Prototyping
o Usability Testing, Mockups
o ADA & WCAG
o Web & Web App Design
o Application Design
o Interaction Design
o User Centered Design
o Figma, Adobe XD, Invision
o Adobe Creative Suite
o Data, Market Analysis
o FinTech, eCommerce, B2B
o (CMS) Adobe AEM
o Miro, ClickUp, FigJam, Trello
o Project Management
o Framer, Squarespace, Wix
Professional Experience
Provided UX consulting and auditing for 12 clients, identifying site issues. Implemented solutions improving conversion rates by 27% on average for B2B audiences
Conducted user research for 6 nonprofits, 3 small businesses to inform redesigns focused on improving user flows and accessibility, boosting engagement by 20%
Coached 5 aspiring designers on developing personalized online portfolios, leading to 2 securing internships and 3 with volunteer roles with real companies. 5 out of 5 people coached saw tangible results
Led front-end development with user interface focus to create simple, seamless, and enjoyable experiences
Forged several sample websites for marketing using custom component libraries for visual design and interaction design
Product Designer – MoonRise Creative Studios
2021-Present
Clients Under MoonRise Creative Studios
Product Designer – NYLA Talent (Contract)
2024 – 2025
Reimagined email campaigns to re-engage inactive leads, achieving notable improvements in reactivation rates and conversions.
Produced dynamic advertisements and meticulously designed landing pages, aligning with the preferences of a global audience to amplify engagement and drive results.
Tailored marketing strategies by leveraging audience insights, ensuring maximum impact across diverse international markets.
Streamlined content and design workflows to deliver campaigns that resonate with target demographics while adhering to brand guidelines.
UX/UI Designer – Best Day of My Life So Far
2023 – 2024
Guided the comprehensive redesign of a massive website, enhancing interface clarity and user engagement through strategic visual improvements as the primary designer with Figma and team design sprints with FigJam
Adapted and implemented refreshed design directives, ensuring brand consistency across all digital platforms, including Android and iOS
Develop user personas, journey maps, and user flows to guide product design and development
Led cross-functional teams and workshops to align design processes with business objectives and prioritize features
Enhanced website architectures using HTML and CSS, improving structure for better accessibility and SEO outcomes
UX/UI Designer – Almond Fintech (Contract)
2023
Managed end-to-end design flows for web and native Android and iOS applications, translating concepts into user flows, mockups, and prototypes to ensure a seamless and intuitive user experience while incorporating digital strategy
Leveraged AGILE methodology to collaborate with UX researchers and cross-functional teams, translating user data into actionable design improvements that enhance visual appeal and user experience across multiple platforms
Defined interaction patterns for iOS applications, ensuring consistency with Apple’s Human Interface Guidelines
Engineered visual design for psychometric assessments, enhancing accessibility and engagement with WCAG standards, optimizing aesthetics, and improving user satisfaction, while reducing bounce rate by 15% for B2B on iOS and Android
Designed native mobile apps for iOS and Android, optimizing for user engagement and device performance
Independently led the design for web and mobile app UI (User Interface), demonstrating self-management and initiative in delivering project objectives
Product Designer – Resolute LLC (Contract)
2023
Generated 100% all-time traffic by devising a business consultant website for lead generation for B2B
Conducted in-depth competitor analysis to enhance website engagement, tailored to meet client requirements and boost user satisfaction
Designed with a focus on WCAG 2.1 AA Conformance and ADA Accessibility compliance
Product Designer – RxEMIND (Contract)
2023
Reduced number of steps by 80% via comprehensive user research and rapid prototyping based on feedback
Pioneered the development of a responsive desktop website, optimizing it with user-friendly links to downloadable app
Designed with a focus on WCAG 2.1 AA Conformance and ADA Accessibility compliance
Conducted comprehensive user research to pinpoint and address pain points while identifying valuable opportunities for target audiences for the B2C market
Partnered with developers to ensure seamless implementation of design specifications for iOS apps, improving performance and user satisfaction
Product Designer – This Is Life: Chicago (Contract)
2023
Gained 30% website recognition by rebranding organization with new logo and user experience
Lifted mobile traffic up to 20% by modernizing website with responsive designs for the B2C audience
Empowered team members to autonomously manage and maintain the organization's website by providing a comprehensive and user-friendly guidebook
Tripled user engagement by redesigning website to include a media page
Product Designer – PhotoPRO (Contract)
2021-2022
Conducted user research and rapid prototyping to streamline the iOS app’s user experience by reducing steps by 80%
Engineered visual design elements for iOS applications, adhering to WCAG standards to improve accessibility and usability
Created user personas and journey maps to guide the iOS app's development process, addressing specific audience needs effectively
Formulated flowcharts, wireframes, and high-fidelity mockups for an extensive and usable prototype
Amplified client retention by 35% by creating intuitive editing packages with live previews
Product Designer – Monolith Images
2019-2021
Engineered a website that heightened 120% client conversions compared to prior year for B2B and B2C targets
Architected and instituted comprehensive design guidelines, branding standards, and company assets for seamless integration across digital and print platforms, imbuing them with the company's distinct voice and tone
Applied advanced data visualization techniques to craft actionable plans for strategic decision-making
Developed high-fidelity prototypes for mobile and web applications using Sketch, ensuring seamless user interactions and responsive designs
Conducted UX audits and implemented solutions to optimize iOS application interfaces for better conversion rates
Product Designer – SK Productions
2015-2020
Produced and delivered brand-defining digital products that adhere to modern accessibility standards
Captured impactful photography and videography, strategically tailored for SEO optimization to boost digital marketing efforts
Amplified the online presence of local brick-and-mortar stores through data-driven insights and rigorous market analysis
Volunteer
UX/UI Designer – The Film Maker
2022-2023
Escalated 80% in website retention by introducing optimum website chat system for users’ communication
Adept in orchestrating design workshops, usability testing sessions, and feedback forums to extract profound insights, iterate designs, and guarantee superlative user experiences
Effectively oversaw project timelines, resource allocation, and financial budgets to ensure efficient and successful project management
